Open letter to the EU: Protect consumers against unfair commercial practices and greenwashing

As the climate crisis intensifies, EU legislators are working on updating the Unfair Commercial Practices Directive (UCPD) and the Consumer Rights Directive (CRD) to better protect consumers against common greenwashing practices and equip them for a green economy. However, the current  proposal – “Empowering Consumers for the Green Transition” – will not effectively end greenwashing. …

Combating corporate greenwashing through regulation

Regulators must act to protect people from false corporate green claims and to ensure that only true climate leaders are able to claim that mantle. If this is not appropriately addressed, people will continue to be misled by false climate claims and they will effectively be denied the opportunity to decarbonise their consumption and/or investment and play their part in limiting global warming to 1.5°C. Thus, it is imperative that policymakers, both at the EU and global levels, urgently act to remedy this pervasive problem of greenwashing.

This document sets out a series of recommendations to combat corporate greenwashing.

Plainte auprès du jury d’éthique publicitaire belge, portant sur la communication de “neutralité carbone” de la Coupe du Monde de la FIFA 2022

La présente plainte porte sur la publicité de « neutralité carbone », par la FIFA, de la Coupe du Monde de Football 2022 au Qatar. Nous jugeons que cette communication par la FIFA constitue une publicité envers le public, qu’elle est trompeuse et fausse, et qu’elle enfreint les règles et codes du Jury d’Ethique Publicitaire …

Plainte auprès du jury d’éthique publicitaire belge, portant sur la communication de “neutralité carbone” de la Coupe du Monde de la FIFA 2022

La présente plainte porte sur la publicité de « neutralité carbone », par la FIFA, de la Coupe du Monde de Football 2022 au Qatar. Nous jugeons que cette communication par la FIFA constitue une publicité envers le public, qu’elle est trompeuse et fausse, et qu’elle enfreint les règles et codes du Jury d’Ethique Publicitaire …

Poor tackling: Yellow card for 2022 FIFA World Cup’s carbon neutrality claim – Updated

Executive summary The 2022 FIFA World Cup in Qatar is being advertised as a “carbon neutral” event. This means that its net impact on the climate is zero or negligible. However, our investigation of the available evidence casts serious doubts on this claim, which likely underestimates the tournament’s true emissions levels and climate impact. This …

Flights of Fancy: Preventing European airlines from making far-fetched climate claims

A study commissioned by Carbon Market Watch and conducted by the Öko-Institut analysed the action or investments that eight major European airlines were taking outside their value chains. These include activities that supposedly avoid or reduce greenhouse gas emissions and those that remove and store greenhouse gases from the atmosphere. The eight selected airlines are …

FIFA World Cup in Qatar scores own goal with misleading carbon neutrality claim, new report

The FIFA World Cup in Qatar advertises itself as the first carbon-neutral tournament of its kind. Our latest research casts serious doubt on this claim, suggesting that this goal will be achieved through creative accounting rather than actually reaching a carbon footprint of (net) zero.