Carbon Market Watch welcomes the opportunity to provide feedback on the proposed Green Claims Directive (GCD). Misleading and unsubstantiated green claims are widespread and must be addressed. Tackling this ubiquitous problem through the GCD (as a complement to the “Empowering Consumers for the Green Transition” (ECGT) proposal) falls short due to the failure to ban one of the most pervasive and contentious green claims – neutrality claims. In deliberately allowing the continued use of these kinds of claims, the EU will fail to meet the overall objective(s) of this proposed legislation: effectively curb greenwashing and strengthen consumer protection.
This Carbon Market Watch report commissioned by the Belgian consumer organisation Test Aankoop/Test Achats analyses the credibility of climate claims found on 15 products in