Carbon Market Watch welcomes the opportunity to submit input to India’s Central Consumer Protection Authority’s draft guidelines on greenwashing. CMW comments cover a small subset of elements and focus on those items which are closest to our expertise.

Our main recommendations:

• “Carbon neutral” and other compensation claims should be banned
• Promote the alternative: “contribution” or “beyond value chain mitigation” (bvcm) claims
• Future climate-related claims / targets must have stronger substantiation requirements