Carbon Market Watch welcomes EU ban on “carbon neutrality” greenwashing

Companies selling in the European Union will no longer be able to claim that their products are carbon or climate neutral, the EU has provisionally agreed. This victory against greenwashing corresponds to longstanding demands from climate campaigners to eliminate the use of offsets and send a signal to the voluntary carbon market.

Building with plants growing on the facade

New carbon market code of practice discourages companies from greenwashing

Guidance on the use of carbon credits by private companies published today by the Voluntary Carbon Market Integrity Initiative (VCMI) is a step in the right direction to rein in greenwashing. The proposed set of rules forms a welcome basis to move the conversation forward but more attention should be given to how companies can contribute to climate action outside of carbon markets.

Foul play: Advertising regulator gives FIFA red card for billing World Cup as carbon neutral

In response to a complaint lodged by civil society, the Swiss advertising regulator has ordered FIFA, football’s governing body, to stop describing the 2022 World Cup as “carbon neutral” because the claim is “false and misleading”. This anti-greenwashing victory has worldwide implications for mega-sporting events, corporations and lawmakers.

European Parliament abandons neutrality in anti-greenwashing drive – Updated

he European Parliament has demonstrated a strong commitment to both consumer protection and the climate when it voted in favour of a ban on companies making “carbon neutral” claims. The Council of the European Union and the European Commission must support such a prohibition during the ongoing legislative process to review EU consumer protection rules.  

Not zero: New report exposes greenwashing in climate plans of top global corporations

Despite claiming to be champions of climate action, two dozen of the world’s largest and richest corporations are hiding their climate inaction behind the fig leaf of green-sounding ‘net zero’ plans, concludes the 2023 edition of the Corporate Climate Responsibility Monitor. For that reason, governments must stop their dithering and regulate robustly what green claims companies are permitted to make.