Companies selling in the European Union will no longer be able to claim that their products are carbon or climate neutral, the EU has provisionally agreed. This victory against greenwashing corresponds to longstanding demands from climate campaigners to eliminate the use of offsets and send a signal to the voluntary carbon market.
Misleading and unsubstantiated green claims are widespread and must be addressed. Tackling this ubiquitous problem through the GCD (as a complement to the “Empowering Consumers for the Green Transition” (ECGT) proposal) falls short due to the failure to ban one of the most pervasive and contentious green claims – neutrality claims.
he European Parliament has demonstrated a strong commitment to both consumer protection and the climate when it voted in favour of a ban on companies making “carbon neutral” claims. The Council of the European Union and the European Commission must support such a prohibition during the ongoing legislative process to review EU consumer protection rules.
Our latest report reveals how we are reaching peak “carbon neutrality” but the tide is turning on this disingenuous form of marketing and climate action will be better for it.
This Carbon Market Watch report commissioned by the Belgian consumer organisation Test Aankoop/Test Achats analyses the credibility of climate claims found on 15 products in Belgian supermarkets. The study found that all the assessed products misled consumers in some way by implying some form of “neutral” climate impact that relied on the inappropriate use of …
Read more “Assessing the carbon neutrality claims of products in Belgian supermarkets”
Although the European Commission understands the problems created by greenwashing, its proposed Green Claims Directive will not end these damaging practices.
Major corporations are making disingenuous ‘net zero’ and ‘carbon neutral’ claims based on dubious emissions offsetting practices rather than actual cuts. This cannot continue.
Carbon removals are not meant as a tool for corporate greenwashing or climate inaction. They should only be used to reduce the concentration of greenhouse gases in the atmosphere.
Despite claiming to be champions of climate action, two dozen of the world’s largest and richest corporations are hiding their climate inaction behind the fig leaf of green-sounding ‘net zero’ plans, concludes the 2023 edition of the Corporate Climate Responsibility Monitor. For that reason, governments must stop their dithering and regulate robustly what green claims companies are permitted to make.
As the climate crisis intensifies, EU legislators are working on updating the Unfair Commercial Practices Directive (UCPD) and the Consumer Rights Directive (CRD) to better protect consumers against common greenwashing practices and equip them for a green economy. However, the current proposal – “Empowering Consumers for the Green Transition” – will not effectively end greenwashing. …
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