Viser le vert: Évaluation de la stratégie climat et de la communication des jeux olympiques de Paris 2024

Tous les quatre ans, le monde se réunit pour célébrer l’événement sportif le plus important, les Jeux olympiques. Les records démontrant les plus grandes performances athlétiques humaines sont battus et célébrés à juste titre, mais alors que l’humanité continue de battre des records de température mondiale beaucoup moins convoités, le rôle des méga-événements doit être mis en évidence, et des cadres organisationnels meilleurs et plus responsables devraient monter sur la plus haute marche du podium.

Going for green: Assessing the climate strategy and communication of the 2024 Paris Olympics

The world comes together once every four years to celebrate its pinnacle sporting event, the Olympic games. Records demonstrating the greatest human athletic achievements are broken and rightly celebrated, but as humanity continues to smash much less coveted records of global temperatures, the role of mega events has to be highlighted, and better, more responsible organisational frameworks should top the podium.

Skyscrapers

2030 climate targets of over 50 top corporations significantly off track to keep within 1.5°C limit

At a time when global carbon emissions need to be almost halved by 2030, 51 major corporations’ climate commitments amount only to reducing their median carbon footprint by as little as 30%, reveals the 2024 Corporate Climate Responsibility Monitor. Tighter regulations from governments are needed to raise the bar, both for companies which are taking insufficient action, and those who are not doing anything at all.

Carbon Market Watch welcomes EU ban on “carbon neutrality” greenwashing

Companies selling in the European Union will no longer be able to claim that their products are carbon or climate neutral, the EU has provisionally agreed. This victory against greenwashing corresponds to longstanding demands from climate campaigners to eliminate the use of offsets and send a signal to the voluntary carbon market.

Green Claims Directive: Open Consultation

Misleading and unsubstantiated green claims are widespread and must be addressed. Tackling this ubiquitous problem through the GCD (as a complement to the “Empowering Consumers for the Green Transition” (ECGT) proposal) falls short due to the failure to ban one of the most pervasive and contentious green claims – neutrality claims.

Foul play: Advertising regulator gives FIFA red card for billing World Cup as carbon neutral

In response to a complaint lodged by civil society, the Swiss advertising regulator has ordered FIFA, football’s governing body, to stop describing the 2022 World Cup as “carbon neutral” because the claim is “false and misleading”. This anti-greenwashing victory has worldwide implications for mega-sporting events, corporations and lawmakers.

European Parliament abandons neutrality in anti-greenwashing drive – Updated

he European Parliament has demonstrated a strong commitment to both consumer protection and the climate when it voted in favour of a ban on companies making “carbon neutral” claims. The Council of the European Union and the European Commission must support such a prohibition during the ongoing legislative process to review EU consumer protection rules.  

Plainte auprès du jury d’éthique publicitaire belge, portant sur la communication de “neutralité carbone” de la Coupe du Monde de la FIFA 2022

La présente plainte porte sur la publicité de « neutralité carbone », par la FIFA, de la Coupe du Monde de Football 2022 au Qatar. Nous jugeons que cette communication par la FIFA constitue une publicité envers le public, qu’elle est trompeuse et fausse, et qu’elle enfreint les règles et codes du Jury d’Ethique Publicitaire …