Credibility and honesty is the measure of a successful green claim. This briefing provides practical guidance for stakeholders including companies and their corporate sustainability and communications teams and policymakers that are seeking best practice in communicating their climate actions.
The guide also gives consumers advice on how to spot greenwashing, and to separate a true green claim, from a problematic red flag.
FAQ on how companies can support external climate action.
The Corporate Climate Responsibility Monitor evaluates the transparency and integrity of companies’ climate pledges with the following objectives: Identify and highlight good practice approaches that
Corporate climate action is more often than not approached as a branding or marketing exercise, whereas it needs to be about rethinking and redesigning business
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