After months of preparation, we are pleased to announce that Carbon Market Watch will soon launch a brand new look that is aesthetically pleasing while reflecting our green values and the urgency of the climate emergency.
Last year, we decided at Carbon Market Watch that our brand needed refreshing, not because there was anything wrong with our existing image but to reflect changing aesthetics and to better capture our identity and mission.
This year, we set out in earnest to revise and rethink our visual identity and reflect this in the redesign of our publication templates, visuals and our website. Revamping the website required a particularly concerted effort and the acquisition of new skills and know-how. We are convinced that the result represents a better visual match for our vision and mission. You will be able to judge for yourself on 16 September, when the new site goes live.
What we are especially proud of is that the entire project was an in-house effort, tapping the passion, creativity, artistry and resourcefulness of our communications team, who also picked up some new skills along the way. The exercise was spearheaded by Gemma Bowcock, Noemí Rodrigo Sabio and Miriam Vicente Marcos.
At the centre of the rebranding is our new logo, which both provides continuity and pushes out in a creative new direction. Like our former logo, the new icon contains a leaf, which pays homage to our primary mission: to protect nature from the ravishes of the mounting climate crisis.
The eye represents the human dimension of what we do and our role as a watchdog holding governments and corporations to account. The segment in a different colour expresses the investigative dimension of our work as we seek to uncover the reality behind green policies and claims.
In addition, we have refreshed the colour schemes and fonts we use. Beyond that, we intend to evolve beyond our strength in producing compelling texts to make greater use of images and photos that tell a story, not to mention animations and infographics.
Although the changes we have made are visual, their purpose is more than cosmetic. In a crowded world full of competing messages, we hope our refreshed image will help draw more attention to the important issues we cover and raise awareness of the vital action that needs to be taken.